About Us

LOOK ISAAN’s origins can be traced to the remarkable journey of a youngest daughter from an Isaan family, who was destined to relocate to the vibrant capital of the North, Chiang Mai. The brand name itself, Look Isaan, carries a profound meaning as it signifies a daughter of the North Eastern region. It was founded based on the nostalgic memories and flavors from her youth, with a deep desire to revive and share those tastes once again.

The brand’s logo captures the essence of this expedition. At its core lies the depiction of majestic mountains, mirroring the captivating landscape of Chiang Mai. These mountains are encircled by intricate black lines, drawing inspiration from the traditional ‘Pla-Ta-Pian’—a meticulously handcrafted Thai fish mobile woven intricately from palm leaves. This artistic emblem not only represents prosperity, but also pays homage to the enduring craftsmanship passed down through generations. It serves as a visual testament to LOOK ISAAN’s unwavering commitment to creating food that evokes cherished memories, encapsulating the very essence of the brand.

LOOK ISAAN goes beyond simply following the status quo. It embodies a spirit of resilience and embraces authenticity. The logo is further adorned with the iconic ‘Galae,’ a pointed roof decoration commonly found in traditional Lanna houses of the North. This addition symbolizes good fortune, stability, and encompasses the vibrant Lanna culture deeply ingrained in LOOK ISAAN’s journey. It is a celebration of the brand’s commitment to preserving tradition while forging its own path.