LOOK ISAAN’s origins can be traced to the remarkable journey of a youngest daughter from an Isaan family, who was destined to relocate to the vibrant capital of the North, Chiang Mai. The brand name itself, Look Isaan, carries a profound meaning as it signifies a daughter of the North Eastern region. It was founded based on the nostalgic memories and flavors from her youth, with a deep desire to revive and share those tastes once again.

We strongly believe in the significance of supporting local, sustainable farming and collaborating closely with communities. It’s not solely about operating a sustainable food business; it’s about taking a small but meaningful step towards making a positive impact. This delicate balance not only nurtures the environment but also promotes food stability within our society. We understand that it’s a collective effort, and we are genuinely committed to doing our part to the best of our abilities.